Leah Cartwright and Carson Cartwright built the first version for Snout Services, the in-home pet care company they operate in North Alabama. It runs that business every day, and it is the software on this site.
Running an in-home pet care company means coordinating work that happens across many homes, with different pets, instructions, sitters, timing and client expectations. A schedule can look complete while the context needed to deliver the care still lives in texts, notes and people’s heads.
The first software was built to take that pressure off one business. Sitterly is the work of turning those lessons into a product other owners can run on, and of testing whether the workflows hold up in businesses that run differently from ours. Every design partner shows us where Sitterly needs to bend.
People, scheduling and field work
Leah works where the schedule meets the team: hiring, interviews, training, coverage, sitter readiness, and the practical details that decide whether care is delivered well. She is usually the first to notice when a screen does not feel right.
Product, systems and operations
Carson works on the workflows beneath the day: product decisions, automation, the ways a day can go sideways, and the records an owner needs when something changes.
A product decision matters when it prevents a missed visit, gives the sitter the right care details, reassures a client, or helps the owner see what needs attention.
Schedules, home access, messages and money carry real consequences. Sitterly keeps changes, responsibility and unfinished work visible rather than hiding them.
The software supports the relationship between your company, your team and your clients. It should not become the loudest brand in that relationship.
We are looking for in-home pet care owners who will run a real week on it and tell us what would make it better. Solo owners can start free today. Teams of 3 to 15 can join as design partners.