Leah Cartwright
People, scheduling, and field execution
Leah works where the schedule meets the team: hiring, interviews, training, coverage, sitter readiness, and the practical details that determine whether care is delivered well.
About Sitterly
Sitterly began inside the pet-care business we still run.
Leah Cartwright and Carson Cartwright built the first version inside Snout, the in-home pet-care company they still operate in North Alabama.
Apply to be a design partner- Built inside Snout
- Owner-operated
- North Alabama
- Private beta
Why the product exists
Before Sitterly, the operating system was memory.
Running an in-home pet-care company means coordinating work that happens across many homes, with different pets, instructions, sitters, timing, and client expectations. A schedule can look complete while the context needed to deliver the care still lives in texts, notes, and people's heads.
The first software was built for Snout to reduce that pressure. Sitterly is the work of turning those lessons into a focused product for other operators, while testing whether the workflows hold up in businesses that do not run exactly like ours.
What comes from experience
Scheduling visits, finding coverage, training sitters, answering clients, correcting records, and being accountable when the plan changes.
What the private beta must prove
That Sitterly can support other service mixes, teams, habits, and source systems without treating Snout's process as universal.
The founders
Product decisions stay close to the people doing the work.
Carson Cartwright
Product, systems, and operations
Carson focuses on the workflows beneath the day: product decisions, automation, operational failure modes, and the records owners need when something changes.
Three standards guide the product.
Start with the visit.
A product decision matters when it prevents a missed visit, gives the sitter the right care details, reassures a client, or helps the owner see what needs attention.
Show what is known.
Schedules, home access, messages, and money carry real consequences. Sitterly should make changes, responsibility, and unresolved work visible.
Keep the care business human.
The software supports the relationship between the company, its team, and its clients. It should not become the loudest brand in that relationship.
Help us test Sitterly against a business that is not ours.
We are looking for in-home pet-care owners willing to use a focused workflow and tell us exactly where it fails.